Ruby Rose Design is a tattoo artist with a large social media following and focusses her designs on feminism, mental health, self-love and other similar concepts. Ruby reached a point in her artistic career where she wanted to apply her designs to a fashion line and I was hired to direct and photograph the launch release.

The photos were shot around the streets of Brighton with a mix of different models and locations, highlighting the every day comfort and style of the clothes designed by Ruby.